Who is Kevin DeSoto? Well, he is fast becoming a true example of how to use social media to make a difference. Kevin used Twitter, FaceBook, and several other outlets to rally support for the 2 American journalist imprisoned in Korea. Here are a few things he did, as well as the ABC news coverage he recieved as a result. 
Kevin Made YouTube video HERE, "Facebooked" & "Tweeted" petitions & articles at least 3 times a day, connected with Lisa Ling, and several entertainers, but most important he was sincere in his approach, he "engaged" people to help build advocates. He just finished helping Kirstie Alley with a social media buzz campaign for her recent "Charity", and has other projects as a result of his hard work within his social media "Tribe." Take a look at the video, and please spread this link around, and please connect with Kevin! Kevin On Twitter